Box Office Wrap Up: Split the Difference.
Split remains on top for the third week, new arrivals get locked in the murder basement.
M. Night Shyamalan’s horror thriller Split was the winner on a weekend when its biggest competitor was the NFL. Luckily, it ran up an early lead and actually managed to keep it! As is the norm come Super Sunday, box office figures were not fantastic, but all told they weren’t terrible either. The usual cast of Oscar hopefuls and lingering triple-A titles stayed on track, while the newcomers took the brunt of the beating.
Overall the box office was down a hefty 30% from last week, but comparing year to year, this weekend was fairly average at a total of 89 million dollars in sales.
Split stayed in first place for a third straight weekend. M. Night Shyamalan’s psychological horror starring James McAvoy took in a decent 14 million dollars. It was more than enough to fend off the competition.
Second place went to Rings, a new release and the third iteration of The Ring franchise. A franchise we now know was better off dead. A 13 million dollar take is actually very similiar to the first movie’s opening…but don’t count on this revival to reach the mythical 130 million dollar final take it’s forebear had. Critical consensus is abysmal for this feature, with the usually caustic Rotten Tomatoes giving it single digits. It doesn’t fare much better with audiences or Metacritic either.
Third place was held by A Dog’s Purpose. That movie is still dead to me, so let’s move on, shall we?
Hidden Figures and La La Land took the next two spots, staying strong on the wings of Oscar dreams. Interestingly, Hidden Figures is consistently beating La La Land at the box office, and I have a sneaking suspicion that it will do so come Academy Awards time as well.
All the way down at 9th place, we have this week’s other new arrival, The Space Between Us. This film really failed to find an audience. I think a vague title that feels more Nicholas Sparks than The Martian, as well as a muddy plot that can’t decide which genre to court led to this film driving away potential suitors. If you can’t make up your mind and get your marketing down, you’re asking for a world of hurt.
The only other notable figure was that Rogue One finally dropped out of the top ten. At half a billion dollars domestically, the latest Star Wars story had a strong run. It certainly bodes well for the other side projects Disney has planned for the Star Wars universe, all of which feature a known and bankable main character.
Top Ten Films.
1. Split (14.2)
2. Rings (13.0)
3. A Dog’s Purpose (10.5)
4. Hidden Figures (10.1)
5. La La Land (7.3)
6. Resident Evil: The Final Chapter (4.7)
7. Sing (4.0)
8. XXX: The Return of Xander Cage (3.8)
9. The Space Between Us (3.7)
10. Lion (3.7)