Box Office Wrap Up
A Lukewarm Summer of Sequels
Hollywood has certainly bet big on sequels this summer, with the likes Alice Through The Looking Glass, X-men Apocaypse, and Neighbors 2 so far. Unfortunately all have performed well below expectations (and previous entries in their respective series) at the Box Office.
Captain America Civil War may have given the studios’ some hope, but let’s face it the Marvel machine is another beast. Even less polished outings like the second Thor and the third Iron Man had enough fan goodwill to perform admirably.
TMNT2 is at least critically more well received than the original, though that will be cold comfort for the studio since they spent several million dollars more on this entry and saw a roughly 50% decrease in earnings from the first outing. Fan favorites like Beebop, Rocksteady and Krang were not enough to entice fans of the turtles into the theaters.
Sequels, while great for studios that don’t want to take any risks, are hard to pull off. The first Neighbors and Days Of The Future Past were solid films, and hit big critically and commercially. Their successors weren’t great films, though, and fans stayed home. Even a well polished trailer wasn’t enough bait.
Into this morass went TMNT2 . The first film was a CGI shitstorm, and (to be hones)t was just bad on all fronts. The film made bank from all the hype, and of course any film that breaks $100 million has to have a sequel.
Well in this case (I haven’t seen it yet) the sequel to TMNT2 seems vastly improved and holds its own as film. It even has a positive rating from viewers at Cinemascore…
So why is TMNT2 failing in the Box Office?
I saw the first remake of TMNT opening weekend and was so appalled, this latest go around I was like, eh pass. Notoriety helped fuel sales of the first, and people weren’t willing to gawk at another ambulance crash, even though it appears that this time there was less gruesomeness to see. Fool me once shame on you, fool me twice shame on me.
The second new flick this week, Postar: Never Stop Never Stopping, flopped. Despite some great reviews, it took in an atrocious 4.6 million dollars. Apparently Lonely Island’s success does not translate well from You Tube to the big screen. It certainly won’t help that its demographic is going to be inundated with material for the foreseeable future.
In pleasant news, Me Before You ended up being a success and took in 18 million dollars. It’s not Marvel money, but for a romantic dramedy about a paralyzed man it was pretty darned good. Reviews are also positive, so it may continue to perform well against a June field that is chalk full of CGI and sequels.
Box Office Totals
1. “Teenage Mutant Ninja Turtles: Out of the Shadows,” $35.3 million ($34 million international).
2. “X-Men: Apocalypse,” $22.3 million ($84.4 million international).
3. “Me Before You,” $18.3 million ($7.7 million international).
4. “Alice Through the Looking Glass,” $10.7 million ($30.9 million international).
5. “The Angry Birds Movie,” $9.8 million ($16.7. million international)
6. “Captain America: Civil War,” $7.6 million (4.2 million international).
7. “Neighbors 2: Sorority Rising,” $4.7 million ($2.4 million international).
8. “Popstar: Never Stop Never Stopping,” $4.6 million.
9. “The Jungle Book,” $4.2 million ($3.7 million international).
10. “The Nice Guys,” $3.5 million ($5.5 million international).