Coming Soon Trailers: Split, The Founder, XXX 3.

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Coming Soon Trailers: Split, The Founder, XXX 3.

There’s something for everyone this week at the theater, plus a few tantalizing VOD picks.

Coming Soon Trailers: Split, The Founder, XXX 3.
Or burger and fries flicks. You get the point.

If you were a studio trying to get eyeballs on your film, this may be your last window to do so.  Next week the Oscars drop their nominations, which will drive attention to those films that have been slowly cranking up their screen counts in advance of the big show.  Once February hits, we’ve got our first wave of triple A movies.  Between those two forces, late January is the perfect time to slot a movie that may have lesser name recognition or one that is just plain popcorn flicks.

To maximize opportunity, we see four very different wide releases coming out this week.  Vin Diesel returns as Xander Cage in the XXX franchise, a testosterone and Mt. Dew fueled action flick.  M. Night Shyamalan is back with a psychological thriller starring James McAvoy titled Split.  There is a “come to Jesus” flick in the mix, and finally Michael Keaton in a dramatic biopic about the founder of McDonald’s.

Wide Releases.

Split.

A man with 23 personalities kidnaps three teenagers.  Three of his personalities believe in a monster called the beast, a 24th personality that could manifest if the girls are sacrificed to it.  Casey, a misfit abuse survivor, tries to turn his personalities against each other in order to escape before the beast arrives.

See It?:  Yes.

This film made our top ten anticipated movies of 2017 with good reason.  It looks stylish and scary, and features some really nice performances from Anya Taylor-Joy and James McAvoy.  This could be a nice return to form for M. Night Shyamalan.

XXX:  The Return of Xander Cage.

Hiding after faking his own death, secret agent and extreme athlete Xander Cage (Vin Diesel) decides to come back to the agency when he learns about the plans of a ruthless crew of killers to use a doomsday weapon.

See It?:  Rent It.

Check the freshness date on this snack.  It could be mindless fun, but the material and execution feels dated.  Do people even watch the X Games anymore?  This one is for a very specific audience, and if you feel the need to catch up with Xander Cage, do yourself a favor and rent it instead.

The Resurrection of Gavin Stone.

A hard-partying former child star gets sentenced to community service at a local church.  Instead of scrubbing toilets, he tries to con the pastor into letting him play Jesus for the church’s big play.  The con means he’s going to have to pretend to be Christian, and as he “studies” his role, he begins to change his worldview.

See It?:  Skip It.

This is a pretty standard impostor who becomes what he’s faking schtick.  You could put Hallmark greeting cards out of business just writing down all the hokey cliches and motivational clap trap from this trailer.  I though we’d weathered the storm of crappy faith based movies last year, but apparently 2017 is happy to keep churning them out.

The Founder.

The dramatic biopic of Ray Kroc, an enterprising but morally dubious salesman who discovered the McDonald’s restaurant and decided to build it into an empire, often against the will of the brother’s who owned it.

See It?:  Yes.

Michael Keaton could be having a big 2017.  Add this meaty biopic to his upcoming roles in Spider-Man Homecoming and American Assassin, and you have three compelling films to hold us over until Beetlejuice 2 arrives (or doesn’t, you can never tell with that project…)

Video on Demand

Detour.

A straight-laced man with a troubled home life befriends two unsavory characters at a strip club, and ends up losing himself in a world of thrills, violence, and crime.  When they turn on him, they belatedly realize that he has gone from saint to sinner very effectively.

See It?:  Wait for a Sale.

There’s a decent kernel of interesting cinema here, though it’s somewhat obscured by the cult of wallowing in wanton chaos.  I like the split screen angle they work in the trailer and wonder if or how it will stand up in the full film.

My Father Die.

A deaf and mute man has spent the last 20 years preparing himself to kill a man.  The target killed his beloved older brother, and is just about to be released from prison for the crime.  The wrinkle is that the man is his father.

See It?:  Skip It.

There’s almost enough in the trailer’s sober second half to make me overlook that pulpy violence fest of the first half, but not quite.  Go watch 1999’s Bangkok Dangerous instead if you want to see a story about a deaf mute who kills a bunch of people.

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