Milestones: Our 500th Post Retrospective!

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Milestones:  Our 500th Post!

How time flies!  We’re hard at work here at Deluxe Video Online putting together a whole month long celebration of our 3 year anniversary, and we nearly missed the fact that this week marks our 500th post!  Lots of milestones to celebrate, and we’re glad you’re here to share them.  Since we’re going to be looking at so many of our favorites for our anniversary special, we decided to do a Q and A to talk about the making of the site. 

Drop any questions you want to add in the comment section and Erik and Neil will answer those as well!

Q:  What movie was your favorite to review?

Erik’s Answer:

I tend to focus more on VOD (lately), Box Office and trailers, more news type of content.

 I actuaually prefer reading Neil’s reviews  such as Police Story: Lockdown and compare notes.. 

My favorite reviews to write however were the Ralph Bakshi’s films, particularly Wizards.

Bakshi’s film’s were so revolutionary in context and concept that they still work 30 years later. 


Neil’s Answer:

This is a tough one.  Given all the fanfare we made last year about loving Ex Machina, it would seem like a slam dunk.  To avoid the easy answer, I’m going to rule that film out.  I would probably have seen it regardless of having to review it since I love Sci-Fi and futurism.  The movie that I was surprised to enjoy seeing and talking about the most was also a favorite of 2015, It Follows.

I probably would not have seen this movie had I not been reviewing it.  I’m not much of a horror fan, and not much of a fan of typical “last girl” horror in particular.  What made this movie special was that it flipped the script on the genre and played with nearly every expectation, all while doing things visually and aurally that were risky and exciting.  That movie made me pay attention to horror genre again.


Q:  What was your least favorite movie to review?

Erik’s Answer:
This one is a tough one for me, as I have seen many a crappy movie that I would normally turn off fifteen minutes in if I wasn’t going to write a review for it.

My heart really wants to say Compton as I found it an infuriating exercise in revisionist history, and the potential of what that film could have been was flushed down the toilet by Gray, Jackson and Young’s involvement in the project.


However at least Straight Outta Compton was able to invoke emotion, Hell Comes to Frogtown was an exercise of endurance. In order to get through the nonsensical plot and Piper’s mugging for 90 minutes, I consumed enough alchol to concern even Robert Downey Jr.

Neil’s Answer:
Once again, I’m going to disqualify the easy answer.  I tore Checkmate a new corn-hole, and the film deserved it:  it was cheesy, incoherent, poorly acted and full of mindless profanity.  The only saving grace is that it was so bad it was actually interesting to destroy (and it was the inspiration for our Double Dare Reviews!)  Not so my final choice:  Dark Was the Night.

This shitty were-wolf flick was full of terrible CG, lethargic acting, bizarre plot holes and suffered from a severe lack of action.  It was the most boring film I have seen in a long time.  Most crappy B-movies are at least full of ceaseless energy trying to make up for inexperience.  This film was a complete snooze, even with a six pack and a friend to heckle the movie with.  I was embarrassed to have shown my friend this disaster.  The film makers should be embarrassed too.

Q:  What is your favorite Article/Series?

Erik’s Answer:

This Week In Box Office History is by far my favorite series. Sure it only ran for a year, but articles like Creature Double Feature and it’s evolution to be the ultimate source of predictions, trends and pure Box Office history goodness sets TWBOH apart from anything you can find online.

A close second is a toss up, between Movies that Ruined My Childhood and See It Instead.

It’s intriguing to take a step back and see how fucked up Carebears 2 or Old Yeller was for our young minds.

See It Instead, on the other hand has given me the opportunity to check out some flicks that weren’t even on my radar.

I love the option to see something serious or a film that isn’t quite as polished. 

Take the Sicario See It instead: I nearly forgot about Traffic and Desperado, but I totally missed Sin Nombre! 

See it Instead is my first stop while navigating the VOD landscape.

Neil’s Answer:

My favorite series has got to be “See It Instead,” despite it not being as prolific as our “Retro Reviews” or as popular as “Our Ten’s Lists.”  It is a great series from a movie lover point of view, taking a movie or topic and trying to figure out three or four older films that share some common element, and that are good enough that you would enthusiastically share them with a fellow movie lover.

It is probably no surprise then that my favorite article is from that series:  “See It Instead – The Hobbit Desolation of Smaug.”  It has everything I love about the series.  The serious pick is a great gem that few people may remember, the light-hearted pick is a so-bad-it’s-good movie full of machismo, and the unconventional pick involves an oft forgot Disney fantasy epic that has tons of sword and sorcery goodness (and allowed me to use the phrase “meat-splosion” at least twice.)  That’s a good day at the office.

Q:  What is your least favorite Article/Series?

Erik’s Answer:

The Box Office Wrap Up. 

Sure it can be fun, and there can be months filled with interesting shit, but usually it’s one or two weeks of interesting content or something new making a splash, then it’s repeating Pixar’s latest triumphs…

All I have to say is thank god we live in an era when there are so many movies.  Looking back at TWBOH, you see whole stetches when the top movies were Ghostbusters, Return of the Jedi, and E.T.  For months!  That had to be a little boring to keep repeating week after week.


Neil’s Answer:

My least favorite series is hard to nail down.  I tend to like them all, once again despite not being able to routinely write for those series.  “Movies that Ruined My Childhood” is great fun, even though it sometimes goes months without getting any love.  The one series I have never found a rhythm for is “Our Favorites.”

That series has vacillated between a non-numbered ten list of thematically related flicks or an award’s show style article where we pick our favorite aspects of one genre.  Either way, it has never really gelled into a solid, repeatable feature.  That would be why “My Favorites:  Vampires” is my least favorite article to re-read, because it is so unfocused and rambling.  It was supposed to be part of a whole month of features exploring classic movie monsters, but time and effort meant that those articles never happened, so it just sits there like an ugly duckling.  I wince every time it makes it into the “recommended articles” list at the end of another article.

Q:  What is the best part of reviewing movies?


Erik’s Answer:

Duh, watching movies.

Seriously though, I find myself looking at film differently these days.

Take my review of Sunset Park for example, If I didnt have a website, I sincerely doubt I’d give it a second look. 

While the movie was terrible, I still enjoyed watching it as a critic. Everytime Rhea Perlman would shriek, it was like angels singing. 

Some may think that a bad movie would be the bane of writing about movies, but that’s actualy the opposite for me.

The shittier the movie, the easier it is for me to write a review.  If a movie is bad, its usually bad in a way that gives you a chance to talk about  movie making, and you get a chance to explain what goes into making something good or bad, more than just saying “I hated it.”


Neil’s Answer:

My favorite part of reviewing movies is being forced into watching stuff outside of my comfort zone.  It is fun to find reasons to talk about all the old movies you love, and it helps that Erik and I have a ton of movies under our belt.  Even so, it can get repetitive, and you find yourself referencing the same films a ton.  I can’t count how many times I’ve reviewed “Clue” only to find out that I’ve already talked about it a half dozen times!

Having to fill a quota of reviews, even self-imposed, means you have to watch some things you may not be excited about.  As I said above, horror is not my cup of tea (neither is actual cups of tea, but I digress) but two of my favorites last year were horrors.  I didn’t really like the early Marvel movies, but I’ve been consistently surprised by how good the Captain America series is (not counting the stuff from the 80’s and 90’s, which we’ll be reviewing all month here!) and I would most likely have skipped those films otherwise.  Even a flawed film like “He Never Died” was fun to review, and since it was such a niche flick I definitely would not have seen it had I not been looking for an indie movie to review.


Q:  What is the worst part?

Erik’s Answer:

Time, and actually writing. 

Between my commute and actual work I spend 60 hours a week slaving for income.

That’s not even the worst part!  If it was just losing a little sleep, I wouldn’t even bring it up. This site is capable of so much more, but there is only so much time between the two of us.  We could be banging out twenty articles a week, plus really diving into new features like a podcast…

Toss in SEO and all that other bullshit, Social media etc. not a lot of time left over to focus on content.
*Editor’s Note:  I was sure SEO was going to be the answer here.  As in “SEO”…and nothing else written.  Seriously, that shit sucks.*


Neil’s Answer:

The worst part for me is the constant lack of time.  There are so many movies that just slip by un-watched, and you never find a time to catch up.  We try to stay topical, and with “Wrap Up”, “Coming Soon Trailers” and the new “Movie News Round Up” feature, that’s half of the week just being devoted to keeping up with current events.  Wedging reviews into the rotation sometimes feels like an impossible time commitment.

On top of that, there are articles that you get 90% of the way done with that never see the light of day.  I have at least a half-dozen “Sunday Night Rants” sitting on the unpublished pile, but because that article series has to be timely and topical, even being late an hour means you wrote up a complete film theory essay for nothing; the moment has passed.  Likewise I have dozens of stub articles for features that never quite fit into the theme we had going for the month, so they’re just sitting there waiting to be relevant at some future point.

Q:  Looking back, what do you wish you could have done differently?

Erik’s Answer:

Take a creative writing class.

Or stuctured the website better…


Registered the domain with www.


Used a .com instead of a .org.


I fucked up a lot when creating this site, in retrospect, but it was meant to sell vhs tapes. That’s it!

It morphed into a review website, and has cost me a small fortune in failed SEO campaigns, server and domain costs.  Hindsight on the financial front is always a real bitch.

I certainly wish I did a bit more research beforehand, but even with a few years under your belt finding reliable information is 90% people talking out of their ass and 10% real advice. 

However I find this a small price to pay to expose Neil’s literary prowess.



Neil’s Answer:

Get organized!  In the beginning, we were just like monkeys with mallets, trying to get as much stuff out as possible.  When you start, you have a million ideas, and you just explode trying to get them all written up.  Things become chaos, and you end up missing deadlines for things that need to be done because you can’t let some fevered wish-list article go.

Lately, we’ve taken to blocking out every single day of the month.  We slot in the weekly features and try to get them out on their appointed days every week.  We also list our favorite series, and try to make sure that they are each represented at least once each month.  Being able to look ahead and know that you need more weekend content and that you haven’t written up a Ten’s List or a See It Instead yet gets you to focus and make some creative leaps.  It usually ends up that you find some unexpected rough diamonds waiting to be polished because you’re planning your work and working your plan.

Q:  Going forward, what plans for new features are you excited about?

Erik’s Answer:

Other forms of Media content such as Youtube videos and podcasts…(Hint, Hint, yes, we are moving forward on video content!) Nothing is better than riffing with Neil, and ultimately we are about having fun here, and we are at our best when we feed off of each other. I think we will look to incorporate that this year.


Other than that trying to find time to cover all the interesting films that are out there particularly, the indies. With Netflix, Amazon Prime, and Youtube Red becoming a bigger part of the movie landscape, that means there is more diversity in content than ever before.

No longer are we force fed just what the major studios think is trendy right now. 


Neil’s Answer:

More Reviews.  I love all of the topical articles, and I think they give the site a consistency and reliability.  You know you can find a list of what is coming out every Wednesday, and you can count on us doing the leg work to put all of the new movie announcements in their place every Sunday.  I think that’s a great service and makes movies more accessible to people…but reviews are what we started this site for and I think it’s gotten away from us a bit.

If you look at our yearly figures, February ends up always being a monster month in terms of reader engagement.  Why?  Oscars.  We cover the topical events around the awards, but we also put our foot to the floor and review 90% of the nominated films.  That ends up being a huge increase over our normal output.  People seem to dig it.

Going forward, I’m hoping to make reviews as regular a part of the line up as our news features.  I’m hoping to add two new features:  Indie Tuesdays, and Retro Review Thursday.  Two guaranteed reviews a week, focused on films that people are likely not aware of, in addition to our normal new movie reviews.  I’m happy to go see the big hits like Jurassic World and Star Wars, but everyone on Earth is talking about those films.  I want to be a place where you can find films nobody is talking about, and maybe find a write-up that inspires you to go see those films too.

Milestones:  Our 500th Post!

How time flies!  We’re hard at work here at Deluxe Video Online putting together a whole month long celebration of our 3 year anniversary, and we nearly missed the fact that this week marks our 500th post!  Lots of milestones to celebrate, and we’re glad you’re here to share them.  Since we’re going to be looking at so many of our favorites for our anniversary special, we decided to do a Q and A to talk about the making of the site. 

Drop any questions you want to add in the comment section and Erik and Neil will answer those as well!

Q:  What movie was your favorite to review?

Erik’s Answer:

I tend to focus more on VOD (lately), Box Office and trailers, more news type of content.

 I actuaually prefer reading Neil’s reviews  such as Police Story: Lockdown and compare notes.. 

My favorite reviews to write however were the Ralph Bakshi’s films, particularly Wizards.

Bakshi’s film’s were so revolutionary in context and concept that they still work 30 years later. 


Neil’s Answer:

This is a tough one.  Given all the fanfare we made last year about loving Ex Machina, it would seem like a slam dunk.  To avoid the easy answer, I’m going to rule that film out.  I would probably have seen it regardless of having to review it since I love Sci-Fi and futurism.  The movie that I was surprised to enjoy seeing and talking about the most was also a favorite of 2015, It Follows.

I probably would not have seen this movie had I not been reviewing it.  I’m not much of a horror fan, and not much of a fan of typical “last girl” horror in particular.  What made this movie special was that it flipped the script on the genre and played with nearly every expectation, all while doing things visually and aurally that were risky and exciting.  That movie made me pay attention to horror genre again.


Q:  What was your least favorite movie to review?

Erik’s Answer:
This one is a tough one for me, as I have seen many a crappy movie that I would normally turn off fifteen minutes in if I wasn’t going to write a review for it.

My heart really wants to say Compton as I found it an infuriating exercise in revisionist history, and the potential of what that film could have been was flushed down the toilet by Gray, Jackson and Young’s involvement in the project.


However at least Straight Outta Compton was able to invoke emotion, Hell Comes to Frogtown was an exercise of endurance. In order to get through the nonsensical plot and Piper’s mugging for 90 minutes, I consumed enough alchol to concern even Robert Downey Jr.

Neil’s Answer:
Once again, I’m going to disqualify the easy answer.  I tore Checkmate a new corn-hole, and the film deserved it:  it was cheesy, incoherent, poorly acted and full of mindless profanity.  The only saving grace is that it was so bad it was actually interesting to destroy (and it was the inspiration for our Double Dare Reviews!)  Not so my final choice:  Dark Was the Night.

This shitty were-wolf flick was full of terrible CG, lethargic acting, bizarre plot holes and suffered from a severe lack of action.  It was the most boring film I have seen in a long time.  Most crappy B-movies are at least full of ceaseless energy trying to make up for inexperience.  This film was a complete snooze, even with a six pack and a friend to heckle the movie with.  I was embarrassed to have shown my friend this disaster.  The film makers should be embarrassed too.

Q:  What is your favorite Article/Series?

Erik’s Answer:

This Week In Box Office History is by far my favorite series. Sure it only ran for a year, but articles like Creature Double Feature and it’s evolution to be the ultimate source of predictions, trends and pure Box Office history goodness sets TWBOH apart from anything you can find online.

A close second is a toss up, between Movies that Ruined My Childhood and See It Instead.

It’s intriguing to take a step back and see how fucked up Carebears 2 or Old Yeller was for our young minds.

See It Instead, on the other hand has given me the opportunity to check out some flicks that weren’t even on my radar.

I love the option to see something serious or a film that isn’t quite as polished. 

Take the Sicario See It instead: I nearly forgot about Traffic and Desperado, but I totally missed Sin Nombre! 

See it Instead is my first stop while navigating the VOD landscape.

Neil’s Answer:

My favorite series has got to be “See It Instead,” despite it not being as prolific as our “Retro Reviews” or as popular as “Our Ten’s Lists.”  It is a great series from a movie lover point of view, taking a movie or topic and trying to figure out three or four older films that share some common element, and that are good enough that you would enthusiastically share them with a fellow movie lover.

It is probably no surprise then that my favorite article is from that series:  “See It Instead – The Hobbit Desolation of Smaug.”  It has everything I love about the series.  The serious pick is a great gem that few people may remember, the light-hearted pick is a so-bad-it’s-good movie full of machismo, and the unconventional pick involves an oft forgot Disney fantasy epic that has tons of sword and sorcery goodness (and allowed me to use the phrase “meat-splosion” at least twice.)  That’s a good day at the office.

Q:  What is your least favorite Article/Series?

Erik’s Answer:

The Box Office Wrap Up. 

Sure it can be fun, and there can be months filled with interesting shit, but usually it’s one or two weeks of interesting content or something new making a splash, then it’s repeating Pixar’s latest triumphs…

All I have to say is thank god we live in an era when there are so many movies.  Looking back at TWBOH, you see whole stetches when the top movies were Ghostbusters, Return of the Jedi, and E.T.  For months!  That had to be a little boring to keep repeating week after week.


Neil’s Answer:

My least favorite series is hard to nail down.  I tend to like them all, once again despite not being able to routinely write for those series.  “Movies that Ruined My Childhood” is great fun, even though it sometimes goes months without getting any love.  The one series I have never found a rhythm for is “Our Favorites.”

That series has vacillated between a non-numbered ten list of thematically related flicks or an award’s show style article where we pick our favorite aspects of one genre.  Either way, it has never really gelled into a solid, repeatable feature.  That would be why “My Favorites:  Vampires” is my least favorite article to re-read, because it is so unfocused and rambling.  It was supposed to be part of a whole month of features exploring classic movie monsters, but time and effort meant that those articles never happened, so it just sits there like an ugly duckling.  I wince every time it makes it into the “recommended articles” list at the end of another article.

Q:  What is the best part of reviewing movies?


Erik’s Answer:

Duh, watching movies.

Seriously though, I find myself looking at film differently these days.

Take my review of Sunset Park for example, If I didnt have a website, I sincerely doubt I’d give it a second look. 

While the movie was terrible, I still enjoyed watching it as a critic. Everytime Rhea Perlman would shriek, it was like angels singing. 

Some may think that a bad movie would be the bane of writing about movies, but that’s actualy the opposite for me.

The shittier the movie, the easier it is for me to write a review.  If a movie is bad, its usually bad in a way that gives you a chance to talk about  movie making, and you get a chance to explain what goes into making something good or bad, more than just saying “I hated it.”


Neil’s Answer:

My favorite part of reviewing movies is being forced into watching stuff outside of my comfort zone.  It is fun to find reasons to talk about all the old movies you love, and it helps that Erik and I have a ton of movies under our belt.  Even so, it can get repetitive, and you find yourself referencing the same films a ton.  I can’t count how many times I’ve reviewed “Clue” only to find out that I’ve already talked about it a half dozen times!

Having to fill a quota of reviews, even self-imposed, means you have to watch some things you may not be excited about.  As I said above, horror is not my cup of tea (neither is actual cups of tea, but I digress) but two of my favorites last year were horrors.  I didn’t really like the early Marvel movies, but I’ve been consistently surprised by how good the Captain America series is (not counting the stuff from the 80’s and 90’s, which we’ll be reviewing all month here!) and I would most likely have skipped those films otherwise.  Even a flawed film like “He Never Died” was fun to review, and since it was such a niche flick I definitely would not have seen it had I not been looking for an indie movie to review.


Q:  What is the worst part?

Erik’s Answer:

Time, and actually writing. 

Between my commute and actual work I spend 60 hours a week slaving for income.

That’s not even the worst part!  If it was just losing a little sleep, I wouldn’t even bring it up. This site is capable of so much more, but there is only so much time between the two of us.  We could be banging out twenty articles a week, plus really diving into new features like a podcast…

Toss in SEO and all that other bullshit, Social media etc. not a lot of time left over to focus on content.
*Editor’s Note:  I was sure SEO was going to be the answer here.  As in “SEO”…and nothing else written.  Seriously, that shit sucks.*


Neil’s Answer:

The worst part for me is the constant lack of time.  There are so many movies that just slip by un-watched, and you never find a time to catch up.  We try to stay topical, and with “Wrap Up”, “Coming Soon Trailers” and the new “Movie News Round Up” feature, that’s half of the week just being devoted to keeping up with current events.  Wedging reviews into the rotation sometimes feels like an impossible time commitment.

On top of that, there are articles that you get 90% of the way done with that never see the light of day.  I have at least a half-dozen “Sunday Night Rants” sitting on the unpublished pile, but because that article series has to be timely and topical, even being late an hour means you wrote up a complete film theory essay for nothing; the moment has passed.  Likewise I have dozens of stub articles for features that never quite fit into the theme we had going for the month, so they’re just sitting there waiting to be relevant at some future point.

Q:  Looking back, what do you wish you could have done differently?

Erik’s Answer:

Take a creative writing class.

Or stuctured the website better…


Registered the domain with www.


Used a .com instead of a .org.


I fucked up a lot when creating this site, in retrospect, but it was meant to sell vhs tapes. That’s it!

It morphed into a review website, and has cost me a small fortune in failed SEO campaigns, server and domain costs.  Hindsight on the financial front is always a real bitch.

I certainly wish I did a bit more research beforehand, but even with a few years under your belt finding reliable information is 90% people talking out of their ass and 10% real advice. 

However I find this a small price to pay to expose Neil’s literary prowess.



Neil’s Answer:

Get organized!  In the beginning, we were just like monkeys with mallets, trying to get as much stuff out as possible.  When you start, you have a million ideas, and you just explode trying to get them all written up.  Things become chaos, and you end up missing deadlines for things that need to be done because you can’t let some fevered wish-list article go.

Lately, we’ve taken to blocking out every single day of the month.  We slot in the weekly features and try to get them out on their appointed days every week.  We also list our favorite series, and try to make sure that they are each represented at least once each month.  Being able to look ahead and know that you need more weekend content and that you haven’t written up a Ten’s List or a See It Instead yet gets you to focus and make some creative leaps.  It usually ends up that you find some unexpected rough diamonds waiting to be polished because you’re planning your work and working your plan.

Q:  Going forward, what plans for new features are you excited about?

Erik’s Answer:

Other forms of Media content such as Youtube videos and podcasts…(Hint, Hint, yes, we are moving forward on video content!) Nothing is better than riffing with Neil, and ultimately we are about having fun here, and we are at our best when we feed off of each other. I think we will look to incorporate that this year.


Other than that trying to find time to cover all the interesting films that are out there particularly, the indies. With Netflix, Amazon Prime, and Youtube Red becoming a bigger part of the movie landscape, that means there is more diversity in content than ever before.

No longer are we force fed just what the major studios think is trendy right now. 


Neil’s Answer:

More Reviews.  I love all of the topical articles, and I think they give the site a consistency and reliability.  You know you can find a list of what is coming out every Wednesday, and you can count on us doing the leg work to put all of the new movie announcements in their place every Sunday.  I think that’s a great service and makes movies more accessible to people…but reviews are what we started this site for and I think it’s gotten away from us a bit.

If you look at our yearly figures, February ends up always being a monster month in terms of reader engagement.  Why?  Oscars.  We cover the topical events around the awards, but we also put our foot to the floor and review 90% of the nominated films.  That ends up being a huge increase over our normal output.  People seem to dig it.

Going forward, I’m hoping to make reviews as regular a part of the line up as our news features.  I’m hoping to add two new features:  Indie Tuesdays, and Retro Review Thursday.  Two guaranteed reviews a week, focused on films that people are likely not aware of, in addition to our normal new movie reviews.  I’m happy to go see the big hits like Jurassic World and Star Wars, but everyone on Earth is talking about those films.  I want to be a place where you can find films nobody is talking about, and maybe find a write-up that inspires you to go see those films too.

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