Sequels Continue To Disappoint In The 2016 Box Office
The third chapter of the Blair Witch finally released and grossed a lousy $9.6 million— while not too bad for a film that cost 5 million to make, it is still a disappointment for the franchise. Hard to tell if people are still butt-hurt from the original Blair Witch marketing ploy or that the sequel was absolutely god awful. Neil and I saw the original Blair Witch in theatres when we weren’t 100% sure if it was real. Book Of Shadows (the sequel) earned a disappointing $13 million debut on a surprising $15 million dollar budget.
The first Blair Witch did $248 million on a $60k budget. Thank you marketing gimmicks, and Lionsgate should thank their lucky stars that Youtube wasn’t invented at the time, and the internet was in the infancy.
The original Blair Witch had an innovative marketing plan, that is impossible to recreate in our climate.
Another surprising trilogy, Bridget Jones’s Baby logged the worst opening of the (how is this a) trilogy with $8.2 million. While a massive disappointment domestically, and costing 35 million to produce, one would call the film a failure. Luckily for Bridget Jones’s Baby overseas were way more receptive – earning a 29 million abroad.
So do you feel lucky? Well, do you, punks?
While Bridget Jones, Edward Snowden, and the Blair Witch failed hard this weekend, 86-year-old Clint Eastwood, destroyed competitors for a second weekend in a row. His Sully, starring Tom Hanks as the pilot who improvised the Hudson River into a runway, landed in first place again with $22 million, following the $35 million debut it managed last weekend. Say what you will about Eastwoods politics, but this man makes hits.
Box Office Totals
1. “Sully,” $22 million
2. “Blair Witch,” $9.7 million
3. “Bridget Jones’s Baby,” $8.2 million
4. “Snowden,” $8 million
5. “Don’t Breathe,” $5.6 million
6. “When the Bough Breaks,” $5.5 million
7. “Suicide Squad,” $4.7 million
8. “The Wild Life,” $2.7 million
9. “Kubo and the Two Strings,” $2.5 million
10. “Pete’s Dragon,” $2 million