Box Office Wrap Up: Annabelle Creation Haunts Cinema Graveyard.
The Conjuring spin-off movie Annabelle: Creation had a solid weekend in theaters. Nobody else did.
The summer slump continues to intensify. Three new releases arrived in theaters this past weekend, but only Warner Brother’s latest addition to The Conjuring franchise met with a warm reception. Even that news came with a sour aftertaste when you compare Annabelle: Creation’s opening earnings against other films in the franchise. The overall picture was of a box office that is failing to ignite much interest in fans across the board.
This Week in Box Office History.
This weekend’s earnings came in at a dismal 116 million, down 5% from last week and 50% from last year. That the box office slipped further after one of the worst week’s in a decade is worrisome. That there doesn’t seem to be any big blockbuster in the pipes until IT in September means we are likely to see an August that won’t cross the 400 million dollar threshold – a feat not seen since 1998 when Blade was stinking up the box office.
Looking at the big tent-pole films this summer, we see that they have almost all been in the red. Besides Wonder Woman, Guardians of the Galaxy 2, and Spider-Man Homecoming, there haven’t been any other blockbusters to clear 300 million dollars. The lack of a big film to drive interest has meant lower interest in cinema going all around.
Top Three Movies.
Warner Brothers had a mostly positive debut for the fourth movie in The Conjuring Franchise, Annabelle: Creation. This spin-off, which is the sequel to the origin story…of a doll that was only passingly in the first film…managed to make back twice its budget in the first week, and took in even more in overseas tickets. While this was good enough for first place, it is the lowest debut for a film in the franchise by a few million dollars. I wouldn’t call it franchise fatigue just yet, but it didn’t improve upon either Conjuring or Annabelle predecessors.
Second place went to Christopher Nolan’s Dunkirk. A glimmer of hope in a bleak summer, this war epic has managed to cross the 150 million dollar cumulative earnings goalpost. At 10 million dollars, it is the only other movie to make more than 7 figures this week.
The Nut Job 2 wound up making its debut in third place with just under 9 million dollars. This is not a great start for a movie that upped its budget to 40 million dollars, is suffering withering critical response, and made less than half of what the first movie made on opening weekend. 2017 is looking particularly uninspired when it comes to animated features.
In Fourth place, The Dark Tower continues to limp towards its goal of making back a 60 million dollar budget. Foreign sales have been middling, though it should at least break even with a domestic take that will finish up between 40-50 million dollars.
The third wide release movie to debut this week, The Glass Castle, fell into ninth place with a disappointing 4.5 million. Lionsgate has kept a tight lid on the budget for this film, though similar films spent between 12-20 million on budget considering the star power attached to this project. Reviews are mixed and the films longevity in the top ten is in jeopardy even if the film manages to warrant adding additional theaters.