Box Office Wrap Up: Apes Strong, Box Office Weak.
War for the Planet of the Apes took first place but couldn’t beat expectations.
What was hyped as a battle royale between Spider-Man and Planet of the Apes failed to live up to all of the grand hyperbole. War for the Planet of the Apes managed enough sales to dethrone Spidey at the top of the box office, but both films paid a price for courting the same audience.
This Week in Box Office History.
Ticket sales were down by a little more than 20 percent, both compared to last week’s take and in comparison to previous years. The last time tickets were this low was coincidentally in 2014 when Dawn for the Planet of the Apes was making its premier. While this may seem like a black-eye on the franchise, Dawn managed to put up bigger numbers than its sequel.
War for the Planet of the Apes fell well short of optimistic predictions. The third entry in the trilogy barely out-earned the first entry and made 14 million dollars less than the second film. Its hard to pinpoint a reason for such lackluster sales, since critical praise and audience ratings have been solid. It may be that Spider-Man: Homecoming and Planet of the Apes split viewers since both films took a hit in sales compared to historical estimates.
Top Three Films.
War for the Planet of the Apes took in 58 million dollars, good enough for first place. While speculation was rampant over whether Apes could oust Spider-Man, neither film had a particularly strong weekend. In second place, Spider-Man: Homecoming had to settle for 40 million dollars in earnings, which wad down a sharp 60 percent over last week.
Third place went to Despicable Me 3. Despite a slow start compared to previous movies in the franchise, Despicable Me 3 has managed to top 180 million dollars in just three weeks.
The big winner this week was The Big Sick. Riding the waves of strong critical acclaim and smart marketing, the film added 1200 theaters and 7 million dollars to its tally. Now up to wide release numbers, it bettered its box office position from eighth place to fifth.
The other wide release out this week, teen horror flick Wish Upon, had to settle for seventh place. It opened to a 5 million dollar weekend, which is on the low end for summer horror flicks in the genre. While it should have no problem covering its modest 12 million dollar budget, it doesn’t look like Wish Upon is going to become the foundation for a franchise.