Avengers Disapoint, But Still A Smash
Coming in the #1 spot this week is Avengers: Age of Ultron (read our review), which grossed $187.6 million during its first three days. That’s good enough for the second highest opening weekend of all time. However, Age of Ultron fell short of its 2012 Avengers predecessor, which owns the record for most profitable debut at $207.4 million domestically.
Shocking as it may be, since this film was anticipated to blow the first film away, one must account for the male demographic that is this films bread and butter. Saturday (which saw the film take a 32.3 percent drop from Friday) was a huge sports day that included Spurs/Clippers Game 7 and the historic Floyd Mayweather–Manny Pacquiao fight, and there was the Kentucky Derby and the NFL Draft. Combine the fact that this is the second go around of the super hero squad and perhaps it lost a bit of novelty.
Positioned well with all the testosterone in the Box office, was the Blake Lively Drama, Adaline. Lionsgate gambled on being the counterpoint to Marvel, and adult women went out in droves to raise this film from #3 last week to the #2 spot with 6.3 million.
Threatening to take the original Avengers global gross record is Furious 7, as it dropped to #3 this week after dominating all of april. The latest chapter in the Fast and Furious series hauled in #6.1 million and has raked in an insane $1.4 billion globally.
The #4 film for the week is Paul Blart: Mall Cop 2. Reprising his role (but not the succes of the first film,) Kevin James star power dimmed to the tune of a 62.4 percent decrease from last weeks totals, earning $5.6 million. Sony still comes out a winner here and will most likely double their $30m production costs when all is said and done.
Rounding out the top five this weekend is Home. DreamWorks’ latest added $3.3 million to its domestic total this weekend, which is now at $158.1 million.
Oddly enough, Kenneth Branagh’s Cinderella (released eight weeks ago) managed to come in at #6 this week with $2.3 million. I point this out because last week this film placed was twelfth, and it is odd for an older movie to see this kind of “come back” on a week-to-week basis.
And Despite many critical reviews, sci fi drama Ex Machina dropped 58% to 2.2M
Avengers: Age Of Ultron $187.7M
The Age Of Adaline $6.2M
Furious 7 $6.1M
Paul Blart: Mall Cop 2 $5.5M
Ex Machina $2.2M
The Longest Ride $1.7M
Woman In Gold $1.7M
Monkey Kingdom $1.2M
Get Hard $1.1M