Despite a large selection of new releases, the box office took a nosedive.
Not even Jackie Chan could save theaters last weekend, as the box office shed 50% of ticket sales. The weekend before Thanksgiving has typically been solid, and this weekend the movie industry did pretty much everything in its power to make gains: a wide release action film with a proven star at the helm, a re-release of a holiday classic, even a Fathom event for the latest Fate/Stay Night animated feature. Nothing worked.
This Week in Box Office History.
The box office as a whole was down 43%, with an even more brutal drop of close to 50% for the top ten films. Only one film managed to break the 1 million dollar mark, the returning number one, Freaky. It also saw a big drop off, shedding 63% of its gross versus last week and dropping 400 screens.
Traditionally, the weekends around turkey day tend to do brisk business. For such a historically verdant season, this collapse is extra worrisome. Next week’s numbers will be crucial in determining if this is just an extremely aggressive swing of the pendulum trend we’ve been watching, or if this is something worse. With states and households locking down due to an uncontrolled pandemic, it’s quite possible we’re going to see another crash like we saw in March/April. Even with Hollywood drip feeding one new wide release per week, it’s unlikely to turn around till 2021 and a vaccine gets into wide circulation.
Top Film One Year Ago: Frozen II.
Top Film Ten Years Ago: Harry Potter and the Deathly Hallows 1
Top Film 40 Years Ago: Raging Bull.
Top Three Films.
The top three shuffled around a tiny bit. Freaky remained on top with 1.2 million dollars. The War with Grandpa leaped up one spot to number two, while Let Him Go traded down to third place.
The big wide release, Vanguard, landed with a thud in seventh place. It took in just 380 thousand despite showing in 1,375 theaters. What audiences there were gave it a passing grade, but the critics were pretty unanimous in panning it.
The Last Vermeer fared no better, landing number nine with just 225 thousand in sales.
Top Ten Films
- Freaky (1.2)
- The War with Grandpa (.74)
- Let Him Go (.72)
- Come Play (.56)
- The Santa Clause (.46)
- Honest Thief (.45)
- Vanguard (.38)
- Tenet (.36)
- The Last Vermeer (.22)
- Gekijouban Fate/Stay Night: Heaven’s Feel III (.2)