Box Office Wrap Up: Box Office Fumbles.
The big game cleared out theaters, and Sony’s Miss Bala remake misfired in a dismal box office weekend.
The NFL’s gain was Hollywood’s loss as the Super Bowl sucked all the oxygen out of theaters this week. Exacerbating the general lack of attendance was the lack of an appealing new movie. The only wide release, Miss Bala, fell flat and got roasted by critics. It was such a debacle that apparently even Cinemascore failed to show up as they have yet to post any polling on the film. That’s got to sting for Sony, which had been on a hot streak with solid hits like Escape Room and A Dog’s Way Home.
This Week in Box Office History.
If 2019 is going to live up to 2018’s record setting year, it’s going to need to get its butt in gear. So far, the box office has been dismal, posting the worst January totals since 2007. February is not getting off to a good start either: despite Super Bowl weekend being historically bad for theaters, this year was really bad. With a top 12 take of 55 million and a total earnings report of 70 million, you have to go back to the late 1990’s to find numbers that bad. Overall the box office shrank 32% from last week and 26% from last year.
Top Film Last Year: Jumanji.
Top Film Last Decade: Taken.
Top Three Films.
Glass took the top spot for a third weekend, adding 9 million to its total. It has taken in 200 million dollars worldwide. It remains in third place in the Unbreakable franchise, pacing behind both Split and Unbreakable.
The Upside remained in second place, having continued success and only modest ticket sale declines. The film has doubled its budget, taking in 75 million dollars domestically.
Miss Bala opened in third place, taking in just shy of 7 million dollar against a 15 million dollar budget. The film has suffered from poor critical reception and an unfavorable comparisons to the original. Cinemascore is curiously silent on the film, though other aggregators have the film in the “mixed to poor” category for audience reactions.
Peter Jackson’s documentary They Shall Not Grow Old managed to nab tenth place despite a modest wide release of about 700 theaters. The film features World War 1 archival footage reworked with modern digital film techniques. Even though the film failed to garner any Oscar nominations, it has made 10 million dollars in its limited release.