Box Office Wrap Up: Despicable Me 3 Raises, The House Folds.
While certainly not a franchise best, Despicable Me 3 takes the top spot while Will Ferrell struggles to pay the mortgage.
This Week in Box Office History.
Despite the heat and the long Fourth of July weekend, ticket sales were tepid. Buoyed by several new releases, the overall box office was up 24 percent over last week’s soft numbers, but was still down nearly 10 percent from last year’s figures.
This weekend has been historically dominated by big animated features. Over the last decade, animated flicks have taken the top spot six times. While Despicable Me 3 managed a top spot showing, its total take was nowhere near the box office bank of films like Finding Dory, Monsters University and Toy Story 3.
Top Three Films.
First place went to Illumination’s animated sequel, Despicable Me 3. This third outing (technically a fourth, considering the Minions got their own stand-alone film) made 75 million dollars at home and 116 million dollars abroad. While impressive, it is only the third best outing for the series. Both Despicable Me 2 and Minions made well north of 75 million on their first weekends.
Second Place went to another new film, Baby Driver. Helmed by director Edgar Wright, Baby Driver made a solid 21 million dollars against a 34 million dollar budget. This is Wright’s biggest opening weekend to date, eclipsing popular but niche films such as Shaun of the Dead, The World’s End, and Scott Pilgrim vs. the World.
Transformers hung on to the third spot, falling two spaces in one week. A 62 percent drop in ticket sales would be worrying for such a big budget action flick, but the film has already made its money back on foreign ticket sales. This is another flick that simply doesn’t need ANY domestic ticket sales to succeed (and they very nearly got that amount!)
Another film that had a big drop from last week is Cars 3. Despicable Me 3 really took a large chunk of their audience away, resulting in a decline of 60 percent in sales. The film managed to make back it’s budget of 175 million dollars almost soley in domestic sales, a rarity these days. Since the film has yet to open in China, it’s still too early to say how much of a second wind Pixar can expect from this racer.
The third new film this week, The House, had a lackluster opening of 9 million dollars in sixth place. Starring Will Ferrell and Amy Poehler, The House has a budget of 40 million dollars that it is going to need to recoup. Perhaps start an illegal casino on the set?
This is worst opening for a film starring Will Ferrell in wide release. How bad? 1998’s critically abhorred “comedy” A Night at the Roxbury made more money on launch than The House. So did niche films such as Stranger Than Fiction and Kicking and Screaming. I didn’t think I would ever have a nice thing to say about Zoolander 2…but at least it made more money that this film.