Box Office Wrap Up: Despite Madea Funeral, Box Office Still in a Hole.
Tyler Perry’s final Madea movie did well, but March continues 2019’s financial woes at the box office.
How to Train Your Dragon 3 continued its strong run at the box office, narrowly edging out Madea’s Family Funeral for first place. Tyler Perry’s final outing as Madea wasn’t the cause for tears, however, as the film beat expectations at 27 million dollars in earnings.
The good news at the top spots wasn’t enough to keep this weekend from continuing 2019’s slide at the box office. Hollywood had better hope that everyone is saving their pennies for Captain Marvel this week, or March could continue the streak of massively under-performing months.
This Week in Box Office History.
There’s little good news this week when looking at the historical data. The first week in March was down massively from last year – not surprising since Black Panther was still going strong. The weekend was down 13% from last week and 25% from last year. The alarming trend is that this month was once again in the bottom 3 performing frames compared to ten years of box office totals. Taking in to-date sales, 2019 is behind a whopping 28% compared to this point in 2018…and 15% behind 2017…and 17% behind 2016. You get the trend.
Top Film Last Year: Black Panther.
Top Film Last Decade: Madea Goes to Jail.
Top Three Films.
First place remained with How To Train Your Dragon 3. The finale of the franchise is sitting at just under 100 million dollars in two weeks of release. The animated film has been going gangbusters abroad as well, taking in shy of 300 million dollars. DreamWorks is starting 2019 very strong.
Madea’s Family Funeral landed at second place, taking in 27 million dollars. This is the best debut for the franchise since 2016’s Boo! A Madea Halloween, is the fourth best opening for the series. Being the final iteration of the long running, 9 film franchise should keep Tyler Perry in the top ten for an extended visit.
Third place went to Alita: Battle Angel. The film added 7 million dollars to its domestic take, which rests just above 70 million dollars. Despite competition, it continues to do well overseas, adding another 40 million dollars to its cume of 278 million dollars. While foreign distribution deals tend to be less lucrative than US sales, Alita may be out of the danger zone for now.
Green Book saw a post Oscar bounce that put it back into the top ten. It shot up to fifth place after having landed just outside the top ten last week for the first time since the nominations were announced. The film has taken in 188 million dollars world-wide.
The other wide release this week, Greta, stalked its way to eighth place. The film took in 4.5 million dollars domestically. As of now, no budget data is available .
Top Ten Films.
1. How to Train Your Dragon: The Hidden World (30.0)
2. Tyler Perry’s A Madea Family Funeral (27.0)
3. Alita: Battle Angel (7.0)
4. The LEGO Movie 2: The Second Part (6.6)
5. Green Book (4.7)
6. Fight with My Family (4.6)
7. Isn’t It Romantic (4.6)
8. Greta (4.5)
9. What Men Want (2.7)
10. Happy Death Day 2U (2.5)