Box Office Wrap Up: Diminishing Returns.

Box Office Wrap Up: Diminishing Returns.

Another weekend without a big name release sees the box office continue to crumble.

While several films hit theaters in limited release this weekend, only one film managed more than one million dollars in sales at the box office. This left the last big release, Tenet, to shoulder the burden. After three weeks at number one, it appears Christopher Nolan’s blockbuster-of-necessity is running out of steam.

This Week in Box Office History.

The box office dropped another ten percent compared to last weekend and a littler more than 90% compared to last year. While totals are still well above where we were during the shut-down months (ticket sales are still in millions of dollars in stead of thousands of dollars) there doesn’t seem to be another boost coming any time soon.

Next weekend features just one new wide release, Shortcut, about a school bus menaced by mysterious creatures. While it sounds interesting, and horror films have been catnip for lock-down audiences, it lacks any big names or marketing. The next wide release with a marquee cast doesn’t land until the second week in October, so expect September’s trend lines to be brutal.

Top Film One Year Ago: Downton Abbey.

Pass the starch.

Top Film Ten Years Ago: The Town.

Top Film 40 Years Ago: Ordinary People.

Looks a little rich for ordinary…

Top Three Films.

Tenet continues to rule the wasteland. The film added nearly another five million dollars to its domestic haul. It continues to be heavily dependent on overseas markets with just 36 million of its 239 million dollar earnings coming from the US market.

In the land of only two major studio films, The New Mutants continues to play second fiddle. It took in just south of two million dollars in its fourth weekend, for a total of 17 million dollars.

The only new release to pass the million dollar milestone was Infidel, starring Jim Caviezel. It took in 1.3 million dollars at launch to snag third place.

Box Office Wrap Up: Diminishing Returns.
You’re trying to torture the guy from The Passion of the Christ and The Count of Monte Cristo? Good luck!

Other Films.

The only other new film to crack the top ten was the thriller Alone. The movie about a kidnap victim eluding her captor in the wilderness came in at number eight with 182 thousand dollars. While that may not sound impressive, it only played at 174 locations for a tidy average of over one thousand dollars per screen.

Another small horror film keeping the trend alive.

Top Ten Films

*In Millions US

  1. Tenet (4.7)
  2. The New Mutants (1.8)
  3. Infidel (1.3)
  4. Unhinged (1.2)
  5. The Broken Hearts Gallery (.80)
  6. Sponge on the Run (.20)
  7. Bill & Ted Face the Music (.18)
  8. Alone (.18)
  9. The Personal History of David Copperfield (.17)
  10. Words on Bathroom Walls (.14)

Be the first to comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.