Box Office Wrap Up: Downton Abbey Serves Rivals.
I wasn’t sure how much of a draw Downton Abbey had left. Turns out it was plenty.
I said last week that Downton Abbey could be the king maker. The show’s fans were legion back in the day, it was all a question of would they show up for a movie addition to the series several years after the show wrapped up. Apparently, they were still ravenous for more prim and proper English drama. Downton handily took the top spot, soaring past Ad Astra and Rambo Last Blood.
This Week in Box Office History.
The box office cruised to a fantastic finish, helped along by a breakout performance for the top film. Total revenue was up 11% over last week and 33% up over last year. Great performances from IT Chapter 2, Hustlers, and Downton Abbey have got September 2019 poised to set the record for the month. We’re pacing ahead of 2017, which is the record holder. The only wrinkle comes from the lack of a major wide release this weekend. Dreamworks has scored big before, but I don’t think Abominable is going to track anywhere near where How to Train Your Dragon or The Boss Baby landed.
Top Movie One Year Ago: The House with a Clock in Its Walls.
Top Movie Ten Years Ago: Cloudy with Chance of Meatballs.
Top Three Films.
Downton Abbey ruled the roost this weekend, blowing past projections. It took in 31 million dollars domestically, matching its foreign sales. This colossal launch is the largest ever for Focus Features. Critics and audiences received the period drama warmly; Downton Abbey holds the best Rotten Tomatoes and Cinemascore marks of the three wide releases for the weekend.
Brad Pitt and Ad Astra launched into second place, narrowly edging out Rambo. The Disney released Fox Studio’s film landed right around where projections put it, taking in just shy of 20 million dollars. This puts it on the low end of recent comparisons – Arrival took in 24 million, and Fox’s The Martian took in 54 million. With a 80-100 million dollar budget, it is going to need a lot more rocket fuel to break orbit.
Rambo: Last Blood finished in third place, just percentage points below Ad Astra. Sly’s latest entry into the Rambo franchise did better than 2008’s entry, but suffers under terrible critical reviews. That being said, audiences were mostly positive, so die hard Rambo fans may help this film recoup its 50 million dollar budget.
Top Ten Films.
1. Downton Abbey (31.0)
2. Ad Astra (19.2)
3. Rambo: Last Blood (19.0)
4. It Chapter 2 (17.2)
5. Hustlers (17.0)
6. The Lion King (2.5)
7. Good Boys (2.5)
8. Angel Has Fallen (2.4)
9. Overcomer (1.5)
10. Hobbs & Shaw (1.4)