Box Office Wrap Up: Endgame Soars Past 1 Billion.
Avengers: Endgame shattered records left and right on its way to more than one billion dollars worldwide.
Endgame was expected to smash domestic and foreign records thanks to phenomenal pre-sale numbers. It wound up surpassing even the loftiest of projections. The list of records surmounted was eye-popping, leaving just two targets left – to beat The Force Awakens as the biggest domestic movie ever, and to surpass Avatar for the #1 worldwide title.
Avengers easily dominated the box office, piling up the cash. I predicted the amount of sold-out theaters would lift other films, and that turned out to be correct…if the other films were also Disney offerings. All told, Beuna Vista scored the first two top spots, with Captain Marvel reaping the lion share of one-off business.
This Week in Box Office History.
Well. Where to begin. The box office was up a modest 259% compared to last weekend. Crucially, it was also up 25% versus last year, which saw Avengers: Infinity War scorch the box office with its own record setting weekend. That huge infusion of cash was good enough to cut the disparity between 2019 and record-setter 2018 from 16% to 11%. That so much ground was covered, even with Avengers juicing the figures both years, shows how much of a big deal Endgame is going to be.
Breaking down the film’s records…It is the fastest film to every domestic milestone tracked. 100 million, 200 million, 300 million, and 350 million all in one swoop. It had the largest opening weekend for April, Spring, and All-Time, both foreign and domestic. It had the biggest Thursday, Friday, Saturday and Sunday of any domestic film. At a staggering 350 million domestic and 1.2 billion worldwide, it is the largest debut on record. It shattered earnings records all around the world, most importantly becoming the largest single day and 5 day opening in China.
Top Film Last Year: Avengers Infinity War.
Top Film Last Decade: Obsessed.
Top Three Films.
Avengers: Endgame was the obvious winner, surpassing every other first weekend in the MCU with 350 million dollars in US ticket sales. The film cleaned up critically as well as financially. It received a glowing 96% positive rating on Rotten Tomatoes. It also pleased fans with a reported “A+” on CinemaScore. Either way you slice it, Endgame should have a long tail. The closest rival on the horizon is probably Disney’s own remake of Aladdin, which gives Endgame a solid month of uncontested dominance.
Captain Marvel shot back up the list as fans looked to catch up with the MCU’s newest addition. It moved from 4th to 2nd, after having seen a similar bump last week. Captain Marvel added 8 million dollars to her warchest, taking her grand totals to 413 million dollars domestically and 1.1 billion dollars in total.
The Curse of La Llorona suffered the curse of Disney, getting tossed down to 3rd place in its second weekend. It hemorrhaged 71% of its ticket sale value, eking out 7 million dollars. WB is probably not concerned, however, as the film has already made 41 million dollars against a 9 million dollar budget.
I thought Shazam! would get an nice little super-hero bump from Avengers, similar to Captain Marvel. With theaters packed to bursting, I figured some people would opt to get their caped crusader fix from DC. Yeah. Not so much. Shazam! saw a drop of just over 65%, crash landing from the second spot all the way down to fifth. This is really going to hurt the film’s long term, as it coasted to 100 million pretty comfortably, but is really going to struggle to hit 200 million with such a large drop.
The Disney bump largely missed Dumbo, who fell from sixth to seventh. It did strangely help Penguins, the DisneyNature documentary, which managed to finally get into the top ten.
Top Ten Films.
1. Avengers: Endgame (350.0)
2. Captain Marvel (8.0)
3. The Curse of La Llorona (7.5)
4. Breakthrough (6.3)
5. Shazam! (5.5)
6. Little (3.4)
7. Dumbo (3.2)
8. Pet Sematary (1.2)
9. Us (1.1)
10. Penguins (1.0)