Box Office Wrap Up: February Finally Finds its Fire.

Box Office Wrap Up: February Finally Finds its Fire.

How to Train Your Dragon 3 was the spark Hollywood needed at the box office.

While this weekend’s overall take was not record setting, it was the best box office showing since mid January.  Nearly all of the good news comes courtesy of Dream Works final installment of the How to Train Your Dragon trilogy.  HtTYD 3 flew to a franchise best opening, and set the current record for biggest premier in 2019.  The yearly totals have a long way to go, but with Us, Captain Marvel, and Dumbo all arriving in March, we could be turning a crucial corner.

This Week in Box Office History.

The box office stabilized, adding 2% versus last week.  It’s down 35% compared to last year…but that was because Black Panther was in the business of making all the money last winter.  It’s a few percentage points up compared to 2017, which is impressive as Get Out was currently in the business of making all the money that winter!  Historically, the total of 127 million dollars puts us smack dab in the middle of the pack for the last decade.  Not great, but not terrible either.

Top Film Last Year:  Black Panther.

How to Train Your Dragon 3: The Hidden World
That’s “Oscar Winner” Black Panther to you.

Top Film Last Decade:  Madea Goes to Jail.

How to Train Your Dragon 3: The Hidden World

Top Three Films.

How to Train Your Dragon 3: The Hidden World
Let your light shine.

How to Train Your Dragon 3: The Hidden World roared to the top of the charts, taking in 55 million dollars.  This is 5-6 million dollars better than the first two entries.  It also passes Glass as the biggest premier of the year.  Dream Works apparently grew their audience wisely with their spin-off TV series keeping the fires stoked between franchise installments.

Alita: Battle Angel shifted down to second place in its second week.  The film added 12 million dollars, making for a domestic total of 60 million.  The crucial good news was that China and Japan bought into the film in a big way, boosting its domestic total to 200 million dollars.

Third place saw The LEGO Movie 2 master-build another 10 million dollars to its total.  The film has been a disappointment compared to the first, but isn’t in danger of being a financial flop.  Against a 100 million dollar budget, it’s returned 136 million.  It’s good that most of that is domestic, as the revenue splits are better for movies in the US…but its troubling that the film has had very little traction abroad.  The first two LEGO movies did much better business offshore.

Other Films.

Fighting with My Family, the WWE drama, had a solid national expansion.  It suplexed the box office for 8 million dollars and fourth place.  It’s certainly not in line with Dwayne Johnson’s earnings when he’s the central star of a project, but for a family drama about wrestling, it’s pretty dang good.

Sports films apparently were just what the doctor ordered, as Tim Tebow’s faith and family drama Run the Race had a solid limited release.  It took in over 2 million dollars in only 800 theaters, crossing the finish line in tenth place.

Another limited release, the Bollywood action comedy Total Dhamaal landed in 14th place, notching just under a million dollars from 200 theaters.  I guess it’s been a while since we reviewed a Bollywood flick

How to Train Your Dragon 3: The Hidden World
I guess we oughta. Maybe a comedy will break the streak of stinkers.

Top Ten Films.

1.  How to Train Your Dragon 3: The Hidden World  (55.2)

2.  Alita: Battle Angel  (12.0)

3.  The LEGO Movie 2  (10.0)

4.  Fighting with my Family  (8.0)

5.  Isn’t It Romantic?  (7.5)

6.  What Men Want  (5.2)

7.  Happy Death Day 2U  (4.9)

8.  Cold Pursuit  (3.3)

9.  The Upside  (3.2)

10.  Run the Race  (2.2)

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