Box Office Wrap Up: Hollywood Huffs, Coco Puffs.
Disney continues to own the Thanksgiving weekend with Coco taking first on an utterly average turkey day weekend.
In what has become an axiom, Disney did well over the holiday break. Coco becomes the latest film by the studio to dominate the Thanksgiving period, pushing Justice League into second place in just its second week. While there were plenty of leftovers for the rest of the field, we ended up with just an average holiday box office in what is shaping up to be a slightly below average month of November.
This Week in Box Office History.
Thanksgiving week is an odd bird. If you go by the usual 3 day weekend numbers, it’s not impressive. To get the real picture, you have to look at the 5 day totals, since most movies release on Wednesday in order to capitalize on all of the people home for the holidays. To wit, Coco had what would be considered a below average opening: it is only the 14th out of 19 entries when it comes to first weekend earnings. When you factor in the extra 2 days, though, it swells up to a beefy 72 million and is the 4th biggest film to open on turkey day. The extra days matter.
Looking at the wider numbers, we have a fairly average week for November. We’re down 5% from last week’s debut of Justice League, but up 23% over last year’s take. Once again, the difference is most likely due to the holiday. Overall, November 2017 is shaping to be on the low side of average as Justice League and Coco have both been technically underperforming. There are no new wide releases next week, so we can’t hope for a surprise hit to propel the month over the hump.
Top Three Movies.
Pixar’s Coco took the top spot this week with a weekend earnings of 50 million. As a Disney/Pixar film, that’s not exactly ground breaking, but it did have a fantastic opening week and several other accolades. It set the record for a film opening in Mexico and it became the 5th biggest Thanksgiving film for the 3 day period and 4th biggest for the 5 day. Critics and audience rated it highly, so it should repeat next week with ease.
Justice League had to settle for second place after a lackluster opening. The film has gone on to earn 170 million at home and nearly 500 million in total sales, so its in no trouble financially. Much like the other DC products, save Wonder Woman, it has made money while being panned. The DCEU just cant’s seem to stabilize.
Third place went to Wonder, which continues to pull in fantastic numbers. Over just two weeks it has managed a 70 million dollar take domestically.
The bottom half of the list continues to be profitable for smaller releases. The Denzel Washington drama, Roman J. Israel Esq, took in 4 million dollars upon its national expansion and came in 9th place. While the film has been a riddle for critics, it has generated strong Oscar buzz and should continue to do well.
Three Billboards Outside Ebbing, Missouri clung to the 10th spot, adding a similar 4 million dollars to its total. There is still room to grow for this film since it is only showing in 600 theaters to date.
The Man Who Invented Christmas‘ limited release was not quite enough to crack the top ten. It took in a million dollars in 600 theaters and wound up having to settle for 12th place.