We’ve got a new number one, and another week of improving sales.
True History of the Kelly Gang led the charge this week. While we’re still only seeing a handful of movies report figures, we are seeing the average earnings for those films go up.
This Week in Box Office History.
I expected to see some revisions to last week’s numbers (as been the trend lately) but those never materialized. That denies us three straight weeks of box office growth. That being said, we are seeing a solid improvement.
When the Theatrical at Home model rolled out, films were grossing right around two thousand dollars. Over the Easter weekend and this weekend, we’ve seen the top film pull in ten thousand dollars or more.
I suspect there’s still some numbers missing. I find it hard to believe that films are going from #1 to non-existent in just one week, and we have yet to see any numbers reporting from the Kino Marquee or Alama-at-Home venues. I think many of these smaller films are reporting their initial sales to get some attention and then things tail off. There’s no incentive to brag about having pulled in less than a thousand dollars in week three, nor likely the staff to spare to add up all the myriad small venue totals.
Top Film One Year Ago: Avengers Endgame.
Top Film Ten Years Ago: How to Train Your Dragon.
Top Film 40 Years Ago: Kramer Vs. Kramer.
Top Two Films.
We’re down to just two films reporting again. Luckily for the box office, they both posted what passes for strong numbers for the new pandemic box office.
True History of the Kelly Gang, starring George MacKay (1917) and directed by Justin Kurzel (Assassin’s Creed), pulled in both strong reviews and just under 10 thousand dollars for first place. The Academy announced a restructuring of the Oscar nomination rules; this could be the first Theatrical at Home to be in the running with its A-list cast.
In second place, Resistance, featuring Jesse Eisenberg, pulled in another two thousand dollars. This makes its five week total 6.5 thousand dollars.
Top Ten Films.
- True History of the Kelly Gang (9.8K)
- Resistance (2.2k)