Dreamworks Dominates The Box Office With Kung Fu Panda 3
The animated movie Kung Fu Panda 3, starring Jack Black, came in first by grossing $41 million at the domestic box office, posting the third best January opening behind “American Sniper” and Kevin Hart’s original Ride Along.
While it may not reach Toy Story status, Kung Fu Panda has enjoyed some critical and commercial success; earning above an 80% rating on Rotten Tomatoes for all three films in the franchise. Kung Fu Panda has proven to be a strong property for DreamWorks. In the animated marketplace that Pixar and Disney have dominated, Dreamworks has managed to crack that niche with Madagascar, Shrek, How To Train Your Dragon, and Kung Fu Panda. Now with the release of Kung Fu Panda 3, all of Dreamworks’ franchises have run their course. I’m curious to see how Dreamworks follows this up, and what new properties they will choose to develop.
Oscar season favorite The Revenant, starring Leonardo DiCaprio, came in second place, grossing 12.4 million this past weekend. Star Wars:The Force Awakens, became the highest-grossing film of all time domestically (without adjusting for inflation) placing third, taking in $10.8 million. Star Wars: The Force Awakens has earned a very sick 1.9 billion so far.
The other new releases this week did not fare as well as Kung Fu Panda 3. Disney’s live-action Coast Guard adventure flick The Finest Hours opened in fourth place with $10.3 million, while the parody – Fifty Shades of Black bombed at tenth place with just $6.2 million. While I don’t feel parodies are truly dead, Youtube and social media have taken over that genre. Fifty Shades Of Grey came out at the beginning of 2015, and the hype of the books had been around a couple of years prior to that… In the past we would consume the Scary Movie franchise or whatever lampoon that was out because that was all we had. Now, all you have to wait is fifteen minutes before there’s something on your tube.
There will be a place for the Airplane!, Naked Gun, or even the Mel Brooks type of movies in today’s marketplace, but you gotta bring it if you want to be a box office draw. Marlon Wayans perhaps should check out Adam Sandler’s current model and get in touch with Netflix. While it wasn’t particularly beat up by fans and critics. Fifty Shades Of Black, just wasn’t timely, and it cost them big time.
The worst of the bunch, though, was Jane Got a Gun, earning a mere $835,572 from 1,210 locations. Ouch. uninspiring and unlikable, the Nat Portman flick had better take the next stagecoach out of Dodge.