The plethora of limited release films last weekend failed to move the needle for the box office.
This weekend we saw yet another case of backsliding as the box office failed to make new ground with just limited release films in rotation. As only one of those offerings managed to crack the top ten, there was very little change in the standings and the overall income continued to slide. While it was good news for Kong and Godzilla, it looks like we’ll be waiting awhile until a new wide release manages to spark new ticket sales.
This Week in Box Office History.
The box office gave up another 26% in losses compared to last weekend, a week that had seen a 40% dip. The year to year comparison still looks rosy at 360 thousand percent increase from 2020’s numbers…with the usual caveat that the theaters were still mostly shuttered at this time last year.
Top Film One Year Ago: Resistance.
Top Film 10 Years Ago: Rio.
Top Three Films.
The trio at the top didn’t shift much this weekend. Godzilla Vs. Kong remained the dominant film for the third weekend in a row, adding another 8 million dollars to its domestic take of 80 million dollars. Nobody remained in second place, taking in 2.5 million dollars and nearly cracking 20 million dollars domestically in its fourth weekend. The Unholy retained the bronze medal, also finishing above 2 million dollars and just failing to crack ten million dollars in its third weekend.
In the Earth was the only new arrival to slip into the top ten. It opened in just over 500 theaters and put up a first week tally of half a million dollars. It was certainly risky for Neon to release a horror film about a deadly virus during a pandemic; while it’s true that old flicks like Contagion saw a spike in popularity and horror films did really well last year, it may be a tad soon to entice people into theaters to watch what they’re essentially living through already!
Top Ten Films