Box Office Wrap Up: Madea Douses Inferno on Halloween.
Tom Hanks and Ron Howard’s mystery thriller, Inferno, can’t solve the box office riddle of Tyler Perry’s latest hit.
Box Office History.
A second healthy week of box office results helped to keep Tyler Perry’s Boo! A Madea Halloween in the top spot, but this won’t be an October to remember. This week was down from last week’s strong showing, and the final tally for the month is dismal: at 354 million dollars total for the month, this is the weakest October since 1996, and it is the weakest month for 2016 by a healthy margin. 59 films were released, which is a tad low compared to the last few years but not a historically low number by any means. The average take was just abysmal. For comparison, 1996 managed to net 304 million dollars with just 38 features.
Madea scared up 17 million dollars domestically, putting it’s two week cume at nearly 53 million, nearly three times its budget. Now that the holiday has passed, expect the Halloween spoof to fade rapidly, but Tyler Perry has already proven he can still make money with this franchise.
Second place went to Inferno, Ron Howard’s third film in the series based on Dan Brown’s novels that started with The DaVinci Code. Despite having Tom Hank’s returning as the protagonist, this film is a domestic flop…but it’s already made 132 million dollars world wide. Chalk up another case of foreign markets dictating what is a success or failure. (The first film, The DaVinci Code premiered to 77 million dollars, and the sequel, Angels and Demons, made 44 million in its first weekend. So, I’m still pretty confident that this film can properly be regarded as a failure, at least in terms of the franchise.)
Third place went to Jack Reacher, which can probably be considered a modest disappointment. It hasn’t found much of an audience at home despite doing reasonably abroad. It has made back its budget so far, but it’s inability to create interest here or overseas probably means we’re not going to be seeing another Jack Reacher flick any time soon.
The only other movie of note this weekend was Ae Dil Hai Mushkil, a star-crossed love story from India that had a limited release of 300 theaters. Despite the small amount of screens (and complete lack of press) this film still managed to crack the top ten.