Box Office Wrap Up: Night School, Smallfoot Make the Grade.
The new releases delivered top marks , helping to cap off the second biggest September on record.
Like predicted last week, the box office bounced back to finish the month at near record levels. The new arrivals exceeded expectations while the early month hits like The Nun and Crazy Rich Asians continued to hold strong. With R-rated horror movies leading the way for the second year in a row, it seems that September is becoming one of the most bankable months of the year.
This Week in Box Office History.
September 2018 finished with 661 million dollars in sales, just 5% behind last years record-setting tally. Much like last year, R-rated horror movies topped the earnings list: IT in 2017 and The Nun in 2018. Overall, the final week of the month gained 16% over last week’s total and 15% over last year’s total. Had a few notable films like The Predator or Life Itself not stumbled, we could easily have seen back-to-back record years.
Top Film Last Year: Kingsman the Golden Circle.
Top Film Last Decade: Eagle Eye.
Top Three Films.
Kevin Hart and Tiffany Hadish nabbed the top spot with Night School. The back to school comedy earned 28 million dollars, right in line with Hart’s non-action comedies. Looking at his recent hits, you can see that adding The Rock to his films is worth nearly 10 million extra dollars at launch. The interesting thing is that Ice Cube pretty much adds the same multiplier. How has anyone not thought to put all three of them in a comedy yet?
Second place went to another new arrival, WB’s animated film Smallfoot. The film took in 23 million dollars for its first week. Critics didn’t love it as much as I did, but it did get passing grades and a strong audience rating. Despite the film earning as projected, it’s going to have to snowball going forward with a hefty 80 million dollar budget weighing it down.
The House with a Clock in Its Walls earned the bronze medal. It added another 12 million dollars, bringing its US take past 44 million. In two weeks it has earned back its budget plus a nice foreign cushion of 10 million dollars. It is currently tracking very similar to the first Goosebumps movie, so it should finish up north of 80 million dollars domestically.
The last wide release, Hell Fest, landed in 6th place with 5 million dollars. That pretty much covers its budget, so anything else it makes is gory gravy from here on out.
Two smaller releases landed outside the top ten. My Hero Academia: Two Heroes just missed the top ten with a solid release for an animated film from Japan. In 500 theaters it grossed a bit over a million dollars. The other small release, Little Women, had a milder reception. In 650 theaters it just managed to gross over 700 thousand dollars. That leaves it with a fairly dismal per-theater average, and not much better critical reception.
Top Ten Films.
1. Night School (27.2)
2. Smallfoot (23.0)
3. The House with a Clock in Its Walls (12.6)
4. A Simple Favor (6.5)
5. The Nun (5.4)
6. Hell Fest (5.1)
7. Crazy Rich Asians (4.1)
8. The Predator (3.8)
9. White Boy Rick (2.4)
10. Peppermint (1.7)