Box Office Wrap Up: Not Quite Summer, Yet.
Infinity War is putting up Summer blockbuster numbers, but the rest of the box office is struggling to keep pace.
Avengers: Infinity War set the record for fastest film to 1 billion dollars globally, helped by a decent second weekend in the US. The rest of the box office was not so lucky, with most films seeing fairly large drops in ticket sales and the three new wide release films winding up unable to find a foothold. It seems that Hollywood expected a larger bounce back from Avenger’s debut. Several of the new films were niche genres that weren’t ready for a wide release, especially in a spring season dominated by Marvel.
This Week in Box Office History.
The total domestic box office was down just under 50% from last week, which is hardly a surprise given how Avengers shattered the opening weekend record with an upwardly revised figure of 257 million dollars. The weekend was down a more modest 15% from last year when Guardians of the Galaxy 2 was holding court.
The move from Marvel to premier their spring film a week early in April helped to push that month’s totals to record heights, but is likely to hamper May’s earnings. This month is littered with big debuts, from multiple Avengers, Spider-Man, Iron Man films to a pair of Star Wars flicks. The high water mark is 2013’s 1.14 billion dollars, led by Iron Man 3. Deadpool 2 and Solo: A Star Wars Story are going to have to punch above their weight class in order to rival that number.
Top Film Last Year: Guardians of the Galaxy 2.
Top Film Last Decade: Iron Man.
Top Three Movies.
As expected, Infinity War repeated in the top spot with 112 million dollars, 68% of the total box office sales. The film’s second week decline was 56%, which is better than Ultron and The Last Jedi, but worse than the first Avengers, Black Panther, and Jurassic World. Compared to other films in the top ten all time list, its on the high side of declines.
That being said, it is also the fastest film to 1 billion dollars in total ticket sales. Whether or not Avengers 3 can topple The Force Awakens is going to depend crucially on how it holds up in the face of two high-profile challengers in Deadpool and Solo.
Second place went to Overboard, with 14 million dollars. That is below some predictions for the comedy remake, but against a 12 million dollar budget it looks to be smooth sailing.
The third spot went to A Quiet Place, which added another 7 million to its impressive domestic run of 160 million dollars. The film sits at the #4 spot for the supernatural horror film record, and is 17 million dollars shy of passing Get Out. Given the tough competition in the coming weeks, the extra screenings Get Out received because of its Oscar nominee status may be the edge in this race.
Among the other wide release films, Tully and Bad Samaritan both had weaker debuts than predicted. While it’s hard to gauge the viability of smaller films, it seems that the per theater average ticket sales were soft for Tully and downright abysmal for Bad Samaritan. Bad Samaritan had the dubious dishonor of making the top ten worst wide release opening list. All of this suggests that the studios behind these films were perhaps over-optimistic in giving these films a wide release, especially in a frame so heavily dominated by known quantities like Marvel’s Avengers and Black Panther.
Top Ten Movies.
1. Avengers: Infinity War (112.4)
2. Overboard (14.7)
3. A Quiet Place (7.6)
4. I Feel Pretty (4.9)
5. Rampage (4.6)
6. Tully (3.1)
7. Black Panther (3.1)
8. Truth or Dare (1.8)
9. Super Troopers 2 (1.8)
10. Bad Samaritan (1.75)