Box Office Wrap Up: Notoriety Works.
The Oscar nominations gave several films a second wind, though Split stayed on top.
As is expected, many films that were slowly drawing down their screen presence have started to rev the engine again after receiving Oscar nominations. The obvious winner was La La Land, which seems to be bump drafting the awards show circuit to a big payday. Every time eyeballs start to drift away, another big round of accolades hit, pushing the film ever higher.
While we’re not out of the January doldrums, this weekend was up a noticeable amount over last years earnings, and just down slightly from last week. While all three new wide releases finished in the top ten, it was not the weekend several of them had hoped for.
Despite all of the fresh legs, M. Night Shyamalan managed to hold on to first place with is psychological horror flick, Split. This film has made a fantastic 77 million dollars in domestic ticket sales on only a 9 million dollar budget. Frankly, I can’t believe Professor X the Younger works so cheaply.
The second place went to A Dog’s Purpose. While the film has been the target of many critics’ ire, it did well with audiences. The 18 million dollar take against a 22 million dollar budget is a solid start for it. And now we know two things: James McAvoy is cheaper to hire than a Labrador, and having a family movie about dogs that gets slammed for animal abuse doesn’t phase audiences. Maybe Disney should have shot Old Yeller at the START of the movie?
Third place saw Hidden Figures standing strong. While it certainly got less love from the Academy in the form of nominations, it has been earning at a strong clip and seems to be a hit with audiences and critics alike. We’ll have our review of Hidden Figures up this week, and see if it is as good as advertised.
Resident Evil: The Final Chapter wound up in a disappointing fourth place…at least it would have been disappointing if anyone were relying on the American box office any more. Despite a poor 13 million at home, it has already made 60 million overseas. I somehow think this final chapter won’t be so final.
La La Land sat happy on its 5th place status, seeing a 50% jump in ticket sales over last week. Each award show keeps this film right in the middle of the pack, and it has already clobbered 106 million dollars domestically against a 30 million dollar budget.
The other notably film was Gold, a one time Oscar hopeful that has languished in the awards circuits and looks to languish at the box office as well. A 3 million dollar take on a wide release opening is not a gilded success.