Box Office Wrap Up: Scary Stories to Tell at the Box Office.
Hobbs and Shaw held on to first while Scary Stories managed to top the five other new releases for the weekend.
Audiences may have been spoiled for choice this weekend, with six new features hitting theaters all at once. While few of them were aimed at the same audience demographics, it seems too many options did not lead to more ticket sales. Despite solid outings for Scary Stories and Dora the Explorer, it was Hobbs and Shaw who held on to take first place. Overall, the weekend under-performed, breaking our streak.
This Week in Box Office History.
Five new films, each about as demographically unique as you could possibly get, did not add up to a bigger haul at the box office. All films totaled a take of 129 million dollars, down 12% from last year and the third weakest tally since 2009. The five also couldn’t better last week’s performance where just Fast and Furious was the top flick; the week-on-week totals were down 13% as well.
Top Film One Year Ago: The Meg.
Top Film Ten Years Ago: G.I. Joe – the Rise of Cobra.
Top Three Films.
Hobbs and Shaw repeated at the top spot. The domestic total for the spin-off cleared 100 million dollars, and the foreign sales pushed the film over 300 million dollars. The good news continues: Hobbs and Shaw has yet to hit the lucrative Chinese market, so theirs fuel left in the tank to keep growing.
Scary Stories to Tell in the Dark was the champion when it came to the new wide releases. In second place it scared up 20 million dollars in the US. That puts it a little behind where Goosebumps premiered at in 2015, but ahead of Goosebumps 2’s take of 15 million last year.
The Lion King rounds out the top three, just falling shy of keeping its second place position. One more strong weekend should be all Simba needs to claim the throne atop the Disney live-action remakes list.
Dora and the Lost City of Gold discovered 17 million dollars in ticket sales, good enough for fourth place. It’s hard to find a spot-on comparison for Dora, but I think Robert Rodriguez’ Spy Kids franchise hits many of the same metrics. Dora bests the second and fourth outings for that series, but can’t match the 25-30 million dollar openings for the first and third entries.
The Art of Racing in the Rain might aim to be reincarnated at a higher position on the chart, but did fine for the genre. It took in 8 million dollars, which is nearly identical to this spring’s other reincarnated dog movie, A Dog’s Journey. Neither managed to fetch the same 18 million dollar opening seen by A Dog’s Purpose.
The Kitchen suffered a grease fire, taking in only 5 million dollars against a 37 million dollars budget. Critics did not like what The Kitchen was serving, though the audiences that did check it out seemed to have a decent opinion on the film. Trying to find a comparable film, we can see that another female led crime drama, Widows, took in 12 million dollars at launch just last year.
Finally, the last wide release, Bring the Soul, just squeaked over the bar into the ten spot. This documentary concert film about the Korean pop band BtS took in 2.2 million dollars. It may not have printed money like other concert films by performers like The Jonas Brothers or Miley Cyrus, but it was a solid addition to the 10 million dollars the film has grabbed world wide.