Box Office Wrap Up: The Nun Conjures Up Big Opening.
The Nun had a franchise best debut as big horror movies continue to deliver in September.
Warner Brothers tightens its hold on the top three as The Nun debuts with a franchise high for the Conjuring series. While it didn’t make IT levels of money, it showed that early September continues to be big business for horror movies and R-rated features.
This Week In Box Office History.
For the second year in a row an R-rated horror movie has smashed records. The Nun became the second biggest R-rated horror movie premier, the second highest grossing September debut, and the highest grossing opening for a film in the Conjuring franchise.
The box office was up 21% compared to Labor Day weekend, another indicator of how the holiday weekend has slipped in prominence. The box office was down 27% from last year, which is actually not as bad as it sounds. Last year IT was steamrolling through the box office, breaking records all along the way. That The Nun is in the same league is a bit surprising, considering the Conjuring franchise had actually been slightly trending downward in earnings.
Top Movie Last Year: IT.
Top Movie Last Decade: Bangkok Dangerous.
Warner Brothers scored another coup with The Nun taking first place. This is the fifth straight week WB has held the top spot; for three of those weeks Warner held both the top two spots. It looked like they would do so again, but Monday morning adjustments pushed Peppermint into the second spot. The Nun took in 53 million against a 22 million dollar budget, the highest opening take against the second highest budget. Gotta spend money to make money!
Peppermint shot its way into second, better than studio expectations. Critical reception has been unfavorable, but the movie performed right in line with other shoot ’em ups like the first John Wick, Mile 22, and the Death Wish remake. It took in 13 million against a 25 million dollar budget.
Third place went to Crazy Rich Asians, which got dislodged from the top spot after three weeks in first. It has taken in 135 million dollars domestically, placing it just outside the top ten all time for highest grossing romantic comedy.
God did not bless God Bless the Broken Road, as it premiered out of the top ten. There’s no budget information out for this flick, but in comparison to other faith based films of the recent past, it underperformed. Heck, Samson took in nearly 700 thousand more at the box on opening weekend…and that movie was horrendous!
Top Ten Films
1. The Nun (53.8)
2. Peppermint (13.4)
3. Crazy Rich Asians (13.1)
4. The Meg (6.0)
5. Searching (4.5)
6. M:I Fallout (3.8)
7. Disney’s Christopher Robin (3.4)
8. Operation Finale (2.8)
9. BlacKkKlansman (2.6)
10. Alpha (2.5)