Box Office Wrap Up: Wonder Woman Victorious.
Wonder Woman’s solo debut broke records and led the post holiday weekend to big gains.
The origin story of Diana of Themyscira resonated with audiences this weekend, propelling the overall box office to a strong post-memorial day take. It also exploded through the glass ceiling in several categories. While other newcomer Captain Underpants had a lackluster opening for Dreamworks, it still managed to be profitable. While we welcome the new blockbusters into theaters, it’s also time to check back on several big budget productions that have failed to gain any traction.
Box Office History.
With the movie-going blitz of memorial day, the weekend after the holiday tends to much slower. Thanks to the new arrivals, this year bucked the trend and took in 180 million dollars domestically. The lion share of the earnings went to Wonder Woman, which set several milestones on the way to a 100 million dollar opening.
Wonder Woman is the highest grossing debut for a female-directed feature. It’s also the biggest opening for a female-led comic book adaptation, though the paucity of competition makes that title bitter-sweet. Facing off against the boys, Wonder Woman’s debut is just a touch behind Man of Steel in the DCEU, and 15th overall in terms of comic book movies. One major caveat is that the top of that list is almost totally sequels and team-ups. Compared to other origin stories, Diana comes out on top as she surpasses Iron Man, Thor, Captain America, and even The Guardians of the Galaxy. She even managed to beat this years other big solo hero movie, Logan.
Wonder Woman obviously dominated the pack. Her domestic total of more than 100 million dollars is an excellent start for the film. The fact that the film enjoys both critical and audience approval bodes well for its future earnings. Nestled among all the good news is the fact that WW is doing very well abroad with 125 million dollars. The earnings from China are especially encouraging for long shelf life.
Second place went to Captain Underpants. The film did a decent 23 million at home and just shy of a million abroad. Those numbers are pretty weak for a Dreamworks film, but this flick also has a tiny budget compared to their other animated movies at just 38 million. The film should wind up alright, but it’s going to have to compete against other animated features like Cars 3 and Despicable Me 3 pretty soon.
In the third spot we have Pirates of the Caribbean: Dead Men Tell No Tales. Despite a decent opening, this film fell off a cliff, dropping 64% in its second weekend. While some of that may be due to opening weekend being memorial day, a hard act to follow, we’re seeing a summer trend of movies not having much longevity. Luckily for Disney the film is killing it overseas with nearly 400 million in earnings to date.
As we head into June and summer proper, its time to check in with some of the notable big budget films that are struggling. In fifth place, we have Baywatch, which also saw a pretty sizable 50% drop from last week. A so-so debut makes that fall even harder to take. The film is 30 million dollars shy of its budget, which is only slightly aided by a 25 million dollar foreign take.
Sixth place has another movie that is on the knife’s edge, Alien: Covenant. Despite a good start, the film has dropped massively each week, including a 61% drop this week. A strong 100 million dollar earning from abroad is propping the movie up, but factoring in advertising shows a film that is far from a smash hit. Looks like we’re going to have studio pressure to monkey with the series even more.
Finally, we catch up with poor King Arthur: Legend of the Sword. At 10th place and fading fast, there isn’t much light at the end of the tunnel for this film. The staggeringly miscalculated budget of 175 million is going to be nearly impossible to recoup. Domestic sales are stagnant at 37 million, and even the decent foreign sales can’t make up the shortfall. King Arthur is undoubtedly the current winner for biggest flop of 2017.
Top Ten Movies.
1. Wonder Woman (103.2)
2. Captain Underpants: The First Epic Movie (23.8)
3. Pirates of the Caribbean: DMTNT (22.0)
4. Guardians of the Galaxy Vol. 2 (9.8)
5. Baywatch (8.7)
6. Alien: Covenant (4.1)
7. Everything, Everything (3.3)
8. Snatched (1.3)
9. Diary of a Wimpy Kid: The Long Haul (1.2)
10. King Arthur: Legend of the Sword (1.1)